Gender Stereotypes In Disney - 1711 Words

Not Born a Disney Princess, but the Tiara May Fit What young girl does not dream of becoming a princess and living in a castle happily ever after? Virtually every young girl identifies with princesses and has watched at least one Disney Princess movie. From the first movies of Snow White and Cinderella, to the later movies of The Little Mermaid and Beauty and the Beast, to the most current movie Moana, Disney Princess movies permeate not only the movie theaters, but also our culture. In fact, â€Å"becoming a princess is as easy as purchasing a tiara and hosting a princess-themed birthday party or buying a Halloween costume and playing pretend† (Garabedian, 2014, p. 23). Nonetheless, as declared by Princess Merida in the movie Brave, â€Å"there†¦show more content†¦27). Bartyzel claims that the Disney Princess brand has a history of racial and gender stereotypes that affect young children, especially girls, by illustrating a false reality. This is a claim of value t hat attempts to prove that the Disney Princess brand is undesirable due to its portrayal of gender stereotypes, while expressing disapproval of this standard. Thus, in order to support her claim, Bartyzel utilizes numerous facts and emotional appeals in the essay to persuade the audience of the rationale and values of the argument that the Disney Princess brand is not only undesirable, but also problematic. For example, Bartyzel (2015) contemplates the female stereotypical depiction from â€Å"Snow White’s servitude to the Little Mermaid giving up her voice for love† (p. 467). Additionally, young girls are besieged by enormous quantities of princess products from toys to toothpaste to clothes that can be acquired far and wide. Therefore, girls are surrounded by the idea that they should only behave like princesses, whether that means not playing outside because princesses do not play outside or a completely pinkShow MoreRelatedGender Stereotypes In Disney1981 Words   |  8 PagesGender stereotypes in Disney Films Disney is one of the most successful and largest companies in the world. They have their hand in nearly every form of entertainment as well as media, and broadcasting. Disney is best known for their animated films, unique cartoon characters, catchy musicals, and fairy tales that most of us were first introduced to as children. They are one of the few entertainment companies in the World whose primary demographic is children and teens. Nearly everybody is familiarRead MoreGender Stereotypes In Disney1523 Words   |  7 Pages Disney strongly portrays gendered stereotypes using their eleven official princesses. Young children, specifically young girls in this case, are extremely susceptible to being influenced by the portrayal of these gendered stereotypes. Golden and Jacoby performed research regarding how preschool girls interpret the gendered stereotypes shown through Disney Princess media, through both the young girls’ pretend play behaviors and the discussion of the princ esses. Golden and Jacoby performed this researchRead MoreDisney Princess With Gender Stereotypes1858 Words   |  8 Pages1.1 Introduction Walt Disney has presented fairytales for thousands of children to love and enjoy, but most importantly to learn from. However, several individuals claim that the fairytales are nonsense and do not present real life situations to children. Nor do the films depict an appropriate representation of women and men. Especially when the majority of the films present Disney princess with gender stereotypes that deal primarily with body image and social behavior. It is also claimed that childrenRead MoreGender Stereotypes In Disney Princess Culture1356 Words   |  6 Pagespeople. Some individuals may have spent their childhood in the attire of their favorite Disney princess while they put on their best rendition of the character they admired most. Other children went seemingly unfazed by the phenomenon, as their peers remained spellbound by the magical world of princesses. With Disney’s debut of Snow White and the Seven Dwarfs, princess movies provided the defining factor of the Dis ney entertainment empire for years to come. From this, fairy tales embarked into a territoryRead MoreGender Stereotypes In The Disney Film Moana1918 Words   |  8 Pagestowards the exposure to topics that one might not typically be receptive towards. We will examine the representation of the gender ideology that is prevalent in the Disney film Moana in contrast to other Disney films. â€Å"Ideological Criticism† is a method of rhetorical analysis that goes far beyond the surface of an artifact, to extract the underlying belief/values it suggests. Gender is just one of the many ideologies that have become hegemonic in what people have established as â€Å"the norm† or â€Å"the statusRead MoreGender Stereotypes : Disney Princesses Are Not Harmful To Young Girls1027 Words   |  5 PagesGender Stereotypes: Disney princesses are not harmful to young girls In this New age, there are proposition how each gender should conduct oneself, dress, and accord themselves. Kids that are growing up in the area have a person that they think are superhuman. For young girls their role models are Disney princesses. Disney princesses make great role models for girls they teach girls to have hope and courage. All the princesses have different stories and that makes it better for girls to understandRead MoreGender Stereotypes : Are Disney Princesses Harmful? Young Girls?1020 Words   |  5 PagesGender Stereotypes: Are Disney princesses harmful to young girls? In this society, there are proposition how each gender should conduct oneself, dress, and accord themselves. Kids that are growing up in the area have a person that they think are superhuman. For young girls they role models are Disney princesses. Disney princesses make great role models to girls they teach girls to have hope and courage. All the princesses have different stories and that makes it better for girls to understand. AlthoughRead MoreEssay on Informative speech1259 Words   |  6 PagesOUTLINE] The Effects of Disney Films Specific Purpose: To inform my audience about the different stereotypes Disney portrayed in their movies. Central Idea/Thesis Statement: Different types of stereotypes in Disney movies effect children’s view on gender roles. INTRODUCTION I. When you wish upon a star; makes no difference who you are†¦. Or does it? If you recognized this classic Disney song, that means you grew up watching Disney during your childhood. II. The Disney movie franchise has beenRead MoreWomen s Social And Mental Development1439 Words   |  6 Pagesprovide highly idolized characters, but creates unrealistic and falsified interpretation of what it mean to be a specific gender. As a result, it can be seen that today’s modern western pop cultural, has become globalized into an industry of gender roles in which has transformed mainstream television, commercial ads, movies and toys. Stereotypical traits have been assigned to each gender and has become a significant problematic concern among adults in raising children. With the significant rise for entertainmentRead MoreMulan Essay1541 Words   |  7 PagesThe representation of women in Disney films has indefinitely transformed throughout the decades due to Disney’s need to gradually create conventional views and ideas of women. When comparing the 1998 Disney film, Mulan, and the 2016 Disney film, Moana, people may suggest that both are progressive feminist f ilms that accurately depict their individual cultures, while uplifting the women in these films. However, with further analysis, Mulan consists of not only sexist views towards women, but also

Marketing Issues for Coles and Woolworths Company- myassignmenthelp

Question: Discuss about theMarketing Issues for Coles and Woolworths Company. Answer: Introduction The report presents a brief overview of the ethical, economic and legal issues of the Wesfarmers, Coles and Woolworths Company. It examines the notion that marketing makes a positive contribution to the common goods and services in the market. It describes that marketers are serious about environmental stewardship. with respect to top three countries of Australia named under supermarket i.e. Wesfarmers, Coles and Woolworth. The issues in the companies are briefly explained in the report. There are situations taken in the place of examples to make the report more understanding. It opens by explaining the definition of each issue and further carries forward the same idea with respect to the companies. It is critically examined with the policies that helped the company in growth and success. The report is a small overview of how a company of Australia functions even after facing various many issues in the market. The three companies taken in the report are the best supermarket companies that serve the consumers by providing good quality products to satisfy the human needs on a maximum level. Wesfarmers Company is founded on 1914 in Australia. It works with the cooperation of Australian farmers. It is one of the most leading companies in Australia. In this way, it is expanding and flourishing its business day by day. The Coles is a supermarket company which is dealing in various consumers products across the world. In such way, it is providing satisfaction to the customers. The company is a chain of the supermarket that is owned by Wesfarmers (Armstrong, Kotler, Harker and Brennan, 2015). Woolworth Company is a company delivering groceries and food items to the consumers. This Australian supermarket is a most trusted brand in the sector of retailing. It has largely opened its sector all over the country across the world. Further, it explains the business activities and operations of the companies in the market (Kotler, Keller, Brady, M., Goodman Hansen, 2016). Economic issue An economic issue is a problem that takes place in the company due to lack of resources. In the world, dreams of human beings are unlimited compared to the limited availability of resources. A number of resources present are insufficient and inappropriate. It cannot satisfy the human needs and requirements. Therefore the problems arising due to this are Economic Issues. The major problem faced by the society is of allocating these minimal resources within the economy equally. The problem is created by the human society itself (Moriarty, Mitchell, Wells, Crawford, Brennan Spence-Stone, 2014). Initially, the use of resources becomes so large that a number of resources present in the environment become limited to be used for future. Therefore the human wants turns out to be unsatisfactory. The problem of economy arises due to the problem of choice (Akbar Ahsan, 2014). In this way, these issues are not good for the companies. Economic Issues in Wesfarmers Wesfarmers is one of the biggest supermarket companies in Australia which largely serves the grocery items in all over the world. It serves to the country by providing good quality products and services to its customers across the world. It is making an effective position and image in the market. In this way, the company is trying to overcome on its competitors in the market. Thus various economic issues are faced by the company in the market across the world. The problem of the economy started worrying the investors. The business faced low growth and even no growth at all. The market value of the company dropped initially which put investors in dilemma to invest in the company or not. The CEO of the company believes to push the business towards a sale in order to gain good results and outputs in the market. Wesfarmers owns various different supermarkets of the country which has uplifted the decreasing brand over the years. The company is able to make the companys position stable whi ch resulted in a jump in companys share market (Menon, Bharadwaj, Adidam Edison, 2015). Economic Issues in Woolworth Woolworth is also a supermarket company of Australia which has grown itself in the initial years only by serving good quality of products and services across the world. They were able to satisfy the demands of the consumers which made their growth in the market easy. The economic issue faced by Woolsworth is same as faced by other companies in Australia. Woolworth is facing the similar threat in the sector of the economy. It initially earned good by the sale but later the percent of sale declined due to the difference in the planning of strategies. The decline was as per the sale of food. Woolworth faced a lot of trouble while planning for business expansion and growth. It certainly opened the branches of its own and started expanding the growth and success of the market. The company initially required a big investment but then made it. Woolworth had to take care of the amount of the investment made in completing one project. The issues resulted in the cost of operation due to the ra w materials supplied in the market (Slater and Tonkiss, 2013). Ethical issues in Coles Coles Company is a retail store in Australia. It has a number of retail chains and stores. The parent originator of the company is Wesfarrners. Only 30% of the market is controlled by the company for selling food and liquors. Companys inevitability of firing the workers resulted in dropping of the price. This led to the shortages in the stores which resulted in the feeling of disappointment in a large number of customers. Coles had to claim over the trust of the consumers by working harder. The economic issues in the company resulted in a claim over the grocery market. The sales after that also were weak and profits became even worse. The Company did not make that much amount of profit that is expected from the sale of products supply. These profit gaps were not at all in the control of suppliers (Frewer, Kleter, Brennan, Coles, Fischer, Houdebine Salter, 2013). Legal issues Legal issues are those problems that are found in the business that requires the interference of court to make a decision. The problem is solved by the evidence generated by the legal authorities. Legal issues in a company are dependent on the laws made by the people hired to handle the legal matters. It is very obvious that every company faces the legal problems since it is not easy to run large institution without any problem. An important thing in a company is to manage and anticipate legal issues on a timely basis to avoid any discrepancy (Schlosberg and Coles, 2016). Legal issues in Wesfarmers Wesfarmers plays a very important role in contributing on a range of issues to public policy and in the national debate. This has made the company the largest employer with operations all over the country. The company is also responsible for interacting and co-operating with the government agencies in order to operate effectively on the legal matters (Dos Santos, 2012). The legal issues in the company are normally seen when the company operates its functions irrespective of its policy (Richards, Lawrence, Loong, Burch, 2012). This creates competition among other firms and restricts the growth towards economy artificially. Since the development of new technologies company is able to meet most of the issues in a few years. In the company, there is undoubtedly an important role of the government in the operation of the business (Keith, 2012). A member of legal representatives is required to form a healthy economy in the environment. The support of these members is quite helpful for the company in participating effectively and efficiently in the market avoiding any legal issues. The problems in the company also arise with the interference of bureaucrats in the competitive market. It does not contribute anything to the national wealth but they intrude and diminish themselves (Valenzuela Fisher, 2012). The company should focus on the legal issues to maintain sustainability in the market. Legal issues in Coles The legal problems in Coles Company rose due to the workers. They took the legal action for stopping the agreement relating to employment between the larger supermarket and the union of retail workers (Kurt Hulland, 2013). During the issue, workers claimed about losing a great amount of profit in the coming years. The agreement was to increase the hourly rates of the workers working in the supermarket. During the solving of this problem, Coles had to go through many issues. It was asked to shut the markets down till the case is not solved which made a great loss for the market. According to law, the agreement has to be better off rather than getting any award. Australian competition and consumer commission announced the legal actions that were declared but were not approved being against the conduct of the supermarket. The policy launched by federal government relating to competition of various companies has increased the market dominance (Richards, Lawrence, Loong, Burch, 2012). Legal issues in Woolworth The legal problems in Woolworth have been a transformation in the company. Woolworths retailer is able to drive away the other companies in the battle such as Lower Company. The case was raised by the Lowes Company in the court. They wanted to appoint an independent liquidator (Chapple Humphrey, 2014). But Woolworth was not ready for that which created problems in the company. This required the interference of the justice to resolve the differences. But since the economic stability of Woolworth is good the solution was in favor of the company. According to the legal intervention, no company was insolvent and nobody came to present the company in the court which gave rise to many problems in legal terms (Berk, DeMarzo, Harford, Ford, Mollica, and Finch, 2013). Ethical Issues These are the issues that guide the business to behave morally. The issue gives a way of to choose right and wrong at the time of making choices. It is mainly chosen to get answers relating to the moral concepts. The problems relate to any good or evil consequences. The issues in the business are generally studied as the problems arising in the business situations. The issues that generally need the concern of any individual or representative to decide right and wrong i.e. ethical and unethical. Ethical behavior of the company depends on the moral views and principle values. There are various factors that cause issues relating to ethics (Cil, 2012). Ethical issues in Wesfarmers There are various ethical issues are faced by the Wesfarmers. The challenge that company has to face is making the supply chain in managing the ethical sources of risk which includes child labor, labor working under pressure etc. company works with the suppliers to stick to the conducts of ethical business through the range of actions. Wesfarmers have a large group of Ethical Source Policy. This allows setting the standards of the division. Every decision has the ethical policy of its own that matches with the policy of the company (Chandon, 2013). Ethical issues in Coles The ACCC has observed the commercial practices that were declared without any proof and were into engagement in the company. The Company showed concern over the suppliers of the supermarket. The decision was left to the court to decide whether the facts given by ACCC were relevant or rough. The ethical issues of the company resulted in fulfilling the outcomes of demanding the pay money from the suppliers. The company failed to tell about this to the suppliers which resulted in a demand for more money. But all this was illegally done. The operation of the cost of the company fell due to less supplying of products and imposing extra charges on what was supplied (Chapple Humphrey, 2014). Ethical issues in Woolworth According to Woolworth, every supplier must go through an ethical audit. It is done in order to know about the structure of payment, the place from where the raw materials are being originated and whether the company does child labor. Woolworth wants its suppliers to work on the ethical audits. This lets them know about the policies on corruption and working conditions of the company. The Ethical Sourcing Policy of Woolworth states that there should be no bribery and corruption by the suppliers. The suppliers must not go against the policies of the company and must not abolish the ethics of the agreement. Woolworth began to work on its ethical audits to meet the demands of the market and to follow the policies and agreement of the business honestly. The audits didnt fail and gave great results and also the ethical issues were solved in a considerable manner (Liu, 2012). Conclusion On the above discussion, it is concluded that there are various ethical, legal and economic issues are faced by Woolworth Australia. It gives a clear indication of the problems or of the issues that are faced by the companies in the sector of marketing. The technique or the strategies made by the company somewhere lacks in fulfilling the demands of the markets as well as of the consumers. The different issues faced by the company attacks in the growth of the business and become an obstacle in its target achievement. The report presents a clear overview of how a company should function in order to maintain its stability of work in the market. Therefore, the company should focus on these ethical, economic and legal issues in order to gain the success and growth across the world. References Akbar, S. and Ahsan, K., 2014. Analysis of corporate social disclosure practices of Australian retail firms.International Journal of Managerial and Financial Accounting,6(4), pp.375-396. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Berk, J., DeMarzo, P., Harford, J., Ford, G., Mollica, V. and Finch, N., 2013.Fundamentals of corporate finance. Pearson Higher Education AU. Chandon, P., 2013. 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